UX Case Study

Now rent your dream home more easily! 😍

Are you tired of the traditional and tedious process of searching for a home to rent in Bangladesh? RentFinder, the cutting-edge home rental app, is here to revolutionize the way you find your perfect abode.

ProjectRent Finder
TimelineMay – June 2023
ScopeDiscovery, Research, UX & UI
View on Behance β†—
Rent Finder app home and listing detail screens

01 β€” Overview

Project Overview πŸ₯°

Searching for a new home to rent can be a challenging and time-consuming process, but worry no more! RentFinder, the premium home rent app designed specifically for Bangladesh, is here to revolutionize the way you find your dream rental property. Whether you're a student, a young professional, or a family looking for a cozy abode, RentFinder simplifies the entire rental journey. With an extensive database of properties from all corners of Bangladesh, our app provides you with a wide range of options to suit your preferences, budget, and location requirements.

02 β€” Principles

Our Rule

Four principles that shaped every decision, from the first interview through to the final prototype.

01

Research

Comprehensive user research and competitor analysis were conducted from the very beginning.

02

UX Design

Develop a UX that prioritizes simplicity, ensuring that users can quickly grasp the system.

03

Visual Design

A captivating UI with interactive colors and captivating icons to attract users.

04

Prototype Testing

Upon completing the design phase, a prototype was developed to evaluate its performance.

03 β€” Timeline

Project Timeline

Eight weeks, six phases β€” from primary research through to user testing and iteration.

Eight week project timeline across six phases

04 β€” Research

User Research

We conducted user surveys and interviews over four weeks, interviewing 15 individuals and recording their responses. This provided valuable insight into their needs, motivations, and frustrations.

15Interviewees, 25–50 years
4 weeksRemote interviews
CriteriaPrevious rental experience

Some questions that were asked

01

How often do you search for rental homes or houses?

02

What are the main factors you consider when searching for a rental property?

03

How do you typically begin your search for a rental home or house?

04

What features or functionality do you find most important in a house rental app?

05

Have you used any house rental apps before? If so, what did you like or dislike about them?

06

Can you describe a recent experience you had while searching for a rental property?

07

What information do you find essential to have in a rental listing?

05 β€” Insights

Research Insights

Demographics, tech comfort, and property preference across the interview group β€” and the four themes that came up most.

Research insight charts: gender, age group, tech savviness, preferred property
91%

Rental Location

A large number of people think location is very important when renting a property.

54.5%

Property Budget

Budget of a property plays a vital role when people try to rent a home.

72.4%

Urban People

We noticed that a huge number of people facing rental problems are located in city areas.

72.7%

Security Issue

A large number of people are concerned about their security issue in a rental place.

06 β€” Define

Problems & Solutions

Our task is to make a simple & convenient solution for everyone, where there will only be in-demand functions for our users so that they use it easily.

01
Lack of Trust and Security
Implement a robust verification system for both property owners and tenants.
02
Limited Property Listings
Implement a user-friendly interface for users to easily upload and manage their listings.
03
Language Barrier
Offer a multilingual app interface, including English and Bengali, to cater to a wider audience.
04
Inadequate property information
Encourage property owners to include clear and high-quality photographs of the property.
05
Difficulty in property search
Provide a map-based search option to help users find properties in specific areas.
06
Lack of transparency in rental process
Enable in-app communication for property owners and tenants to discuss details.
07
Limited payment options
Integrate multiple payment gateways to offer flexible payment options.
08
Limited property management features
Include features for property owners to manage their listings and track inquiries.

07 β€” Benchmark

Competitive Analysis

Where the existing players are strong, where they fall short, and the gap Rent Finder can move into.

Competitor
Strength
Weakness
Our Opportunity
The Tolet
  • Extensive nationwide property listings.
  • Advanced search filters for precise property searches.
  • User interface is a bit clumsy.
  • Limited features compared to other competitors.
  • Improve user interface to ensure a smooth experience.
  • Introduce unique features or services that differentiate Rent Finder from The Tolet.
Bproperty
  • Established brand recognition and market presence in Bangladesh.
  • Diverse property options (apartments, houses, commercial spaces).
  • Limited coverage in specific regions or cities.
  • User interface and app navigation may need improvement.
  • Expand coverage to more regions and cities in Bangladesh.
  • Improve the user interface and overall app experience.
Basa Bhara
  • Focus on rental properties for students and young professionals.
  • In-app purchase options for house decoration items.
  • Confusing user interface.
  • Potential need for diversifying property options.
  • Focus on creating easy navigation and experience.
  • Expand property listings to cater to a wider audience.

08 β€” Personas

User Persona

Based on the analysis, we developed two user personas. These serve as a direct reflection of the collected data, showcasing a diverse range of user types, their goals, frustrations, and other relevant factors.

Portrait of Pranto Dey

Pranto Dey

University Lecturer
Marital StatusSingle
Age27
LocationSylhet
Tech savvyGoal-orientedUrban dwellerWork life balanceBusy schedule

"Finding my perfect rental home should be effortless with a user-friendly app and accurate search filters."

Goals 🎯

  • Conveniently located rental near workplace
  • Budget-friendly with amenities (secure parking, lift)
  • User-friendly app for easy browsing
  • Precise search filters (bedrooms, rental price)

Pain Points 😩

  • App interface challenges slow property search
  • Limited search filters hinder finding suitable properties
  • Frustration with time-consuming communication for availability

Expectations 😎

  • User-friendly app with easy navigation
  • Robust search filters for precise property searches
  • Accurate property information and availability
  • Efficient communication with property owners
Portrait of Ali Rahman

Ali Rahman

Businessman
Marital StatusMarried
Age40
LocationDhaka
Time-EfficientBudget-ConsciousMinimalistEfficiency-DrivenDetail-Oriented

"I expect an app that offers convenience, accurate property details, and seamless communication."

Goals 🎯

  • Rental property in Dhaka for convenience
  • Well-maintained and secure space for relaxation and work
  • Rental app with comprehensive property information
  • Efficient property search for work-life balance

Pain Points 😩

  • Limited rental options for business professionals
  • Lack of business-oriented amenities in commercial areas
  • Difficulty finding reliable property information

Expectations 😎

  • Wide range of rental properties available in Dhaka
  • Accurate property information and amenities
  • Secure and well-maintained rentals
  • Efficient and time-saving rental process

09 β€” Architecture

User Flow

The complete path a user takes through the app β€” from splash and onboarding through listings, liked properties, maps, menu, profile, messaging, and notifications.

Complete Rent Finder user flow diagram

10 β€” Journey

User Journey Map

We created a user journey map of Pranto's experience. It helps to identify pain points, opportunities, and moments of delight to improve the user experience.

Discover & Download

Pranto, a young professional, discovers Rent Finder through recommendations or online searches.

He downloads the Rent Finder app from the app store onto his smartphone.

😎Pranto is excited to discover Rent Finder.
Set Preference & Search

Pranto launches the app and sets his location, budget, and desired amenities.

He uses the search feature to browse through available rental listings in his preferred area.

πŸ€”"What if I don't find any suitable place?"
Explore Property Details

Pranto selects a listing to view more details, including description, photos, amenities, and rental terms.

He compares multiple listings, favoriting the ones that align with his preferences.

🀩Pranto becomes interested in a few listings.
Contact & Schedule Viewings

Pranto contacts the landlords or property managers directly through the app to inquire about availability and schedule viewings.

He communicates and arranges appointments conveniently within the app.

☺️Pranto feels hopeful as he contacts the landlord.
Visit & Evaluate

Pranto visits the selected properties at the scheduled times.

He assesses each property based on location, condition, amenities, and suitability for his needs.

πŸ₯³Pranto feels satisfied after selecting a property.
Agreement & Move-in

Pranto chooses the rental property that best fits his requirements and completes the agreement.

After completing all the necessary procedures, he joyfully transitions into his new home, filling his heart with happiness.

πŸ₯°He feels confident after completing the contract, and experiences relief and accomplishment.

11 β€” Wireframes

High Fidelity Wireframes

Structure and functionality mapped out before any colour went down β€” home, filters, liked houses, chat, listing details, and property management.

High fidelity wireframe screens for Rent Finder

12 β€” Style Guide

Style Guide

A well-designed style guide ensures that the product is visually appealing and easy to use, which ultimately enhances user satisfaction and minimizes confusion.

GILROY

Gilroy is a modern and versatile sans-serif font with clean lines and balanced proportions. Its simplicity and legibility make it perfect for various design applications.

Colors

Primary β€” #FFE174RGB 255, 225, 116 Β· HSB 47, 55, 100
#597766Deep Green
#CFB48BWarm Tan
#656872Slate
#84B777Light Green
#363B44Ink

Carefully curated colors for the Rent Finder app create an appealing design. A harmonious palette enhances the user experience with trust, sophistication, and tranquility.

Iconography

We incorporated icons that greatly enhance usability and engagement with their intuitive and easily recognizable designs.

Iconography sheet β€” upload your icon set image here

13 β€” Visual Design

Visual Designs

The home screen in both English and Bangla, built so the whole experience is accessible to a wider audience.

Rent Finder home screen in English and Bangla

Solutions we have created

Easy to Navigate: We try to design the app with user-friendly navigation, making it easy to navigate and find the desired information.
Multiple Language: We try to design the app in both English and Bengali languages to cater to a diverse user base and make it easily accessible for all.
Cohesive design: The design of the home screen is in line with the overall design of the app. The consistent design gives a sense of familiarity, making it easy for users to find what they are looking for.
Diverse Rental Categories: A range of categories tailored to different needs, including bachelor, family, sublet, office, and commercial spaces.
Comprehensive Property Listing: The home screen offers a comprehensive overview of rental properties, including listings, locations, and important details.
Featured Properties Showcase: We highlight a curated selection of top-notch properties, showcasing their unique features, amenities, and attractive rental terms.
Clear button labels: Buttons on the home screen have labels that are clear, concise, and easy to understand, so users know what each button does.

14 β€” Search

Search Experience With Advanced Filters

Intuitive Filter Screen

Our Rent Finder app's filter screen offers a user-friendly interface with easy access to key filtering options. Refine your search effortlessly by adjusting location, categories, price range, and desired facilities. Find your ideal rental property with precision and convenience.

Map View for Visual Exploration

Our Rent Finder app also presents search results in a convenient map view. Explore rental properties visually, allowing you to assess their locations and proximity to desired amenities. Navigate your way to the perfect rental with ease using our interactive map feature.

Filter screen and map view

15 β€” Details

Explore Your Property Details

Enhanced Property Insights

Discover your home with our Rent Finder app's immersive property details. High-resolution images provide a proper view while capturing the essence of each room and space. Immerse yourself in the property and envision your future in stunning detail.

Empowering Informed Decisions

Our property details page offers comprehensive information on facilities, charges, and viability. Get a complete overview of amenities, financial details, and availability, empowering you to make informed decisions with confidence.

Property listing detail screen
Grid of over 70 additional Rent Finder screens

70+ Other Screens

16 β€” Reflection

Our Take-Aways

What was hard, what we learned, and where this goes next.

Challenges

Developing a project focused on house rentals posed several challenges for our team. As we delved into the research phase, we quickly realized that selecting suitable interview candidates was a daunting task. However, we persevered by conducting thorough investigations to create an application that would significantly improve the daily lives of its users.

Learnings

Engaging in a multifaceted endeavor imparted the valuable lesson of adhering to self-imposed timelines, fostering a disciplined approach to our work. The inclusion of user feedback and iterative processes undeniably enhanced the conceptualization of our application, yielding a truly influential outcome.

Next Steps

Collecting more and more feedback, exploring use cases, and brainstorming ideas for any other features that get highlighted from the feedback.

Thanks for watching! πŸ₯³

For work inquiry

dipak.cse.mu@gmail.com